Nobe is the childhood nickname of Synovia Jones, the founder and plant-based chef of Los Angeles-based Nobe's P.B. Foods. As a lifelong health enthusiast and former competitive bodybuilder, Synovia has thrived on a plant-based diet for over 40 years. Her business emerged as her passion for health deepened and she committed fully to helping others flourish.
We strive to provide locally-sourced, sustainable food options that are not only reliably delicious and nutritious, but readily accessible to everyone -- especially those in underserved communities. We aim for our practices and products to influence a positive and lasting social impact.
We support family-owned farms and food co-ops by sourcing our ingredients locally whenever possible. We are committed to prioritizing quality ingredients in order to produce the best flavors that are optimally beneficial to one's health.